Communication has always played a vital role in the company.“Chicchiricchi” the ingenious advertising slogan that has always been associated with Riso Gallo, dates back to 1968.
In Italian, it holds double meaning: it is the cockerel’s call “Cock-a-doodle” without the final “doo”, whilst also translating literally into “rich grains”. It continues to be a perfect fusion of product, symbol and brand corporate mission.
The “Chicchiricchi” slogan has marked the course of TV advertising in the 1970s during the TV programme Carosello, and was relaunched in the 2000s as the current “Chicchiricchi di fantasia” (Cockerel Call of Creativity).
The undisputed star of every advertisement, the cockerel comes to life to offer the perfect solution for all cooking needs.
Nowadays Riso Gallo pays special attention to the new channels of communication and especially the internet. You can find over 600 excellent recipes on the website for every occasion and dishes created by famous international chefs. You can also find us on Youtube and Facebook with the official Riso Gallo page full of ideas, news and interesting facts.